TODAY

Why is candy corn such a polarizing treat? Fans and detractors share their views.

You thought the presidential election was divisive? Just try asking people how they feel about candy corn.

People who love the tri-colored Halloween confection LOVE it, in the totally obsessed, can't-stop-cramming-it-into-my-mouth-please-take-it-away-before-I-eat-the-entire-bag sense. They sing the praises of its signature sorta-creamy, kinda-chewy texture, festive fall palette and molar-destroying sweetness — not to mention the way it can double as costume fangs.

In fact, Google recently announced that candy corn is the most-searched-for sweet in the U.S. this Halloween season, beating out the likes of M&M'S, Twizzlers and Reese's Peanut Butter Cups. Googlers are also hot on the hunt for “candy corn M&Ms,” “candy corn cookies,” “candy corn recipe” and “candy corn Oreos.” All of which may come as a surprise to the legions of candy-corn haters out there.

Story: From 'just wrong' to 'super sweet': TODAY tastes Candy Corn Oreos

But first, let’s hear from some of the lovers:

“Love it. Nothing says Halloween is on its way quite like candy corn!!” —Frank Urso, New Jersey

“Love them, but can only eat a few. It's like an ice cold beer: nothing’s as good as the first one.” —Marilyn McDevitt (a dentist!), Massachusetts

“Love it, but only once a year. Like Cadbury eggs, they lose their appeal after about two weeks.” —Christy Lejeune, Philadelphia

A big part of what makes candy corn so wildly popular is its seasonality, according to Susan Whiteside, vice president of communications for the National Confectioners’ Association. “It’s the original limited edition candy!” Whiteside said. “The ‘get it while you can’ element is extremely important. Candy corn is to the confectionery industry what the pumpkin spiced latte is to coffee. People wait for it every year.”

And let’s face it, candy corn is just so darn cute, which might explain why it’s making its way into Oreos and other unexpected locales. “It lends itself nicely to design,” explained Whiteside. “I’ve even seen non-edible candy-corn-themed items like socks and candles.”

She’s not kidding: take a look at this Pinterest search for candy corn.

But don’t be fooled — there are many candy-corn haters out there. In fact, in a TODAY.com survey last year, candy corn came in as the second most hated Halloween confection, right behind peanut butter toffee. Some Facebookers shared their list of very specific complaints about the evils lurking within these guileless candy kernels:

“I hate it! I can taste the starch or whatever chemical or preservative is in it. It burns the back of my throat.” —Edward Yaeger, Connecticut

“Hate it. It is too sweet, but that isn’t the real reason. There is something about the consistency. It is chalky and unpleasant through the chewing process.” —Guy Abramovitz, Philadelphia

“Blech! Tastes like cavities.” —Maggie Hochberg, Seattle

So what exactly IS candy corn anyway? Is it wax? Is there any corn in it? Is it just a little sugar bomb?

Technically, candy corn is a mellowcreme, a type of confection made from sugar, corn syrup, honey and wax — and, depending on who's doing the candymaking — fondant and marshmallow. It was invented (and laboriously made by hand)  in the 1880s at the Wunderlee Candy Company in Philadelphia by confectioner George Renninger; most of the candy corn you'll eat today, though, is mass-produced by brands like Brach's or Jelly Belly Candy Company.

Interestingly, Whiteside points out, candy corn remains a perennial Halloween presence despite the fact that it’s actually not much of a trick-or-treat candy. “Because it’s more commonly sold in one-pound bags and not individually packaged. It’s typically been sold as a ‘candy dish candy’ that people also love to decorate and bake and cook with — which goes back to the fact that it’s just plain cute.”

According to data from the National Confectioners Association, more than 35 million pounds of candy corn will be produced this year alone. This means there have to be more people who love candy corn — at least for its good looks — than hate it, right? Right?!

How do you feel about candy corn? Love it? Hate it? Why?

Kirsten Henri is a Philadelphia-based food and lifestyle writer who is both a lover and a hater of candy corn. She hates to take sides when it comes to sweets. You can find her on twitter @kirstenography.

More from TODAY Food:

What's the most hated Halloween candy?

Make creepy (but tasty) Halloween cocktails

Hot new Halloween candy to help you one-up the neighbors

Best candy to hand out on Halloween? The Internet has spoken!

Lisa Feather

Use radishes and olives to pop a little "eyeball" in your Halloween cocktail.

We all know that Halloween isn’t just for the kids – these days, it’s quite the elegant adult affair. For your soiree, don’t settle for pouring a regular gimlet or glass of wine. Try these tips to make your signature Halloween drink a scary, gross or just plain bizarre one. 

Halloween-hued drinks
Why would you settle for a clear or pink-colored drink on the scariest night of the year?  This is the night to get campy and have a good time with themes, and using colored liquors is one of the best ways to do that. There are now black vodkas for sale, as well as blood-hued liquors (like black currant varieties), and green ones (flavored with mint or melon). If all else fails, go for some food coloring in your favorite clear booze. Follow Greasy Guide’s recipe for the ominously dark Black Cat cocktail to get you started.

Story: Why candy corn is so loved (but also really hated)

Eyeballs in vodka
Of course, you can stick with a classic martini, and in that case you will have to jazz it up another way. Lisa Feather at My Own Sweet Thyme fixes the boring drink issue by adding radish “eyeballs” into the drink. She peels each radish, digs a pit and stuffs them with pimento-stuffed olives for pupils. Just be aware that the combination of bloodshot eyes and the effect of the alcohol may leave more than one partygoer afraid of her own drink.

My Jello Americans

Skull Jell-O shots

Grown-up Jell-O shots
These shots, invented by the genius minds at My Jello Americans, are no less than works of art that are surprisingly easy to make. Skull molds are filled with strawberry cream flavored tequila, regular tequila and powdered gelatin before being refrigerated to set. The fully set Jell-O shots are then painstakingly painted with food coloring to create a Frida Kahlo-esque day of the dead mask.  The effect is haunting, nostalgic, and absolutely fun. They might look beautiful, but they taste even better. 

Gross out your guests
Halloween isn’t’ just about being scared, as any kid can tell you. It’s also about being grossed out. Try Geekosystem’s take on the well-known Alien Brain Hemorrhage cocktail. This cocktail includes a a cream-based liquor in a shot glass alongwith a clear liquor. The cream-based liquor separates, making it look like, well, an alien brain hemorrhage. 

Halloween candy cocktails
Have some candy bars around the house?  Crush them, then dip a marshmallow cream lined martini glass in them to create a sweetly rimmed cocktail glass, a perfect vessel for a pumpkin or apple cider-infused cocktail. Or, follow Serious Eats’ candy and cocktail pairing guide to learn what liquors pairs with what candies. Twix with ginger liqueur? Don’t mind if I do. 

Here are a few thematic cocktail recipes from Todd Richman at Sidney Frank Imports to get you started at home:

The Darkest Night
In a shaker combine:

• 1.5 parts Jägermeister
• ¾ parts fresh lemon juice
• 2 parts apple cider

Shake well with ice, strain into a rocks glass and garnish with an orange peel

Eyes of the Ghost
In a shaker combine:

• 3/4 parts Michael Collins 10 year Old Single Malt Irish Whiskey
• 3/4 parts fresh Orange juice
• 3/4 parts Cherry Heering Liqueur
• ½ part Campari

Shake well with ice. Strain into a chilled cocktail glass. Garnish with an orange peel.

Trapped in a Cave
In a coffee mug combine:

• 4 parts Hot Black Tea
• 2 parts Bärenjäger Honey and Bourbon
• ½ part Solerno Blood Orange Liqueur

Stir gently and garnish with a lemon wheel.

For more from Sarah Spigelman, visit her blog, Fritos and Foie Gras.

More from TODAY.com:

• White Chocolate Peppermint Pringles: Like toothpaste on a chip
• Celebrate Halloween with 5 chilly, tasty treats
• Hot new Halloween candy to help you one-up the neighbors

Linda Godfrey is so sure about the existence of weird walking wolves that she's written a book titled "Real Wolfmen: True Encounters in Modern America." In more than 300 pages, she lays out dozens of stories about sightings of nasty-looking beasts running around on their hairy hind legs. Scientists are unconvinced — but they do admit that humans are virtually hard-wired to watch out for wolves on the darkness.

"The werewolf idea is strictly a product of our imagination, but it comes along with a culture of thousands of years of fear of wolves," said Michigan Tech's Rolf Peterson, who has studied wolves for decades at Isle Royale National Park in Lake Superior. "It's just an outgrowth of that. But there's nothing out there that's anything like a werewolf. It's all in our heads."

Try telling that to Godfrey and the people whose dog-man reports are featured in her book.

"I've received hundreds of reports over the years ... and that's probably a small percentage of the actual sightings of these creatures," she told me. "So many people are in denial when they have these experiences, because it sort of rocks their world."

Quest for the beast
Godfrey had her own world rocked in 1991 when, as a rookie reporter in Elkhorn, Wis., she wrote about a sightings of a creature that came to be known as the "Beast of Bray Road." The beast was said to be a 6-foot-tall, fur-covered wolflike animal that chased after witnesses on its hind legs.

Linda Godfrey

Linda Godfrey, author of "Real Wolfmen," created this sketch of an upright canid based on reports from witnesses.

"I can't find any scientific reason why feral canines should walk on their hind legs, in the absence of, say, a missing forelimb," Godfrey said. "I can't find any experts who can tell me why they should do this. But they do."

Sure, there have been hoaxes: The most famous case is the Gable Film, a home-movie reel that appears to show a dark shape attacking the person holding the camera. The film was eventually traced to a couple of guys trying to hype a "Michigan Dog-Man" tale.

Godfrey acknowledges that some of the wolfman reports actually turn out to be misidentifications of four-legged wolves, or bears rearing up on their hind legs. Other "wolfmen" have turned out merely to be weird men lurking around the countryside. And there's actually a rare malady known as hypertrichosis that can make people look like the wolfmen in the movies.

But Godfrey insists that even after all those cases are eliminated, there are solid sightings that can't be explained away.

She emphasized that she's not making claims about magical beings that change from humans to wolves and back again, like Jacob and his fellow shape-shifters in the wildly popular "Twilight" saga. "The thing about these creatures that people report to me is that they're not describing something that has human characteristics, only odd behavior that reminds them of humans," Godfrey said.

So if there are all these reports of "upright canids," why haven't scientists identified this, um, unusual species? "It has the ability to get around whichever way is most convenient," Godfrey explained. "If you saw one of these things on four legs, you would just say there's an extremely large, creepy-looking canine that's walking by on all fours."

In her book, Godfrey voices the hope that high-tech gear such as motion-sensitive trail cameras and night-vision imaging devices will eventually produce indisputable evidence to back up all the stories Godfrey has heard over the past 20 years. But so far, scientists aren't buying it. "I haven't had any that say, 'Yes, I know there are dog-men,'" Godfrey acknowledged.

Rabies and other reasons
Michigan Tech's Peterson is one of the scientists Godfrey has contacted in the course of her wolfman quest — and although he doesn't see any reason to believe the dog-man reports are real, he notes that there are plenty of reasons for werewolf tales to take root.

"The basis for people's fear of wolves is not totally without evidence," he told me. "The wolf is the species that has posed the most difficulty for us, aside from our own species."

For one thing, there's rabies, a disease that was common in Europe during the heyday of the werewolf saga, starting in the 16th century. It would have been unnerving to see someone who was bitten by a rabid dog or wolf sicken and go mad within a matter of days — and that would have added credence to the idea that such people were being transformed into a kind of wild animal.

Another reason is that wolves truly are predators: In the old days, children who were pressed into service as shepherds made for tasty targets, Peterson noted. And we're not just talking about the old days. Peterson pointed to a grisly string of wolf attacks on children in India that took place in 1996-97, as well as more recent episodes.

There's another side of the coin, of course: Thousands of years ago, humans domesticated wolves to create man's best friend. "We've been around wolves for tens of thousands of years, and we developed dogs out of it, so we have a long association with that particular species," Peterson said. With that kind of complex love-hate relationship, it's not surprising that the world's cultures have produced such a rich store of wolf-man archetypes — ranging from the skinwalkers of Native American lore to Jacob's hunky wolf pack. Our tendency to see wolves in the shadowy shapes of the night may well be a reflex that's been fine-tuned over countless millennia.

But what about the wolves? Peterson's specialty is the study of relationships between wolves and their prey, and he's noticed that the wolves of Isle Royale periodically change their perspective on people as well.

"Seven, eight years ago, after 45 years of being totally terrified of people, the wolves suddenly lost their fear of people," he told me. "Then, after about three years, they switched back to being afraid. I have absolutely no idea what caused either switch. They have their own cultural knowledge about us, and they transmit that from generation to generation, I suspect."

Did I just feel a chill going down my spine?

More Halloween stories to chew on:

• 2002: Ghostly mysteries solved
• 2003: Why we seek out an eek
• 2004: Sharing your scares
• 2005: Ghosts on the rise
• 2006: Bring me your ghost stories!
• 2007: The science of spooks
• 2008: Chasing phantoms on film
• 2008: The science of bloodsuckers
• 2009: Seven ghoulish discoveries
• 2010: Spooky stuff from NASA
• 2010: How your brain handles terror scares
• 2011: Why the 'paranormal' is just normal
• 2012: Sleuth finds the truth behind ghost stories

Stay tuned for a Halloween reality check on vampire legends.

Alan Boyle is NBCNews.com's science editor. Connect with the Cosmic Log community by "liking" the log's Facebook page, following @b0yle on Twitter and adding the Cosmic Log page to your Google+ presence. To keep up with Cosmic Log as well as NBCNews.com's other stories about science and space, sign up for the Tech & Science newsletter, delivered to your email in-box every weekday. You can also check out "The Case for Pluto," my book about the controversial dwarf planet and the search for new worlds.

Twentieth Century Fox

A scene from the 2008 movie "Shutter" shows a ghostly shape in a photo.

Paranormal investigator Joe Nickell has busted a lot of ghostly myths over the past 40 years — but the spookiest part of his job comes when he actually catches a ghost red-handed.

No, we're not talking about spirits of the dead: These "ghosts" are hotel clerks who flick the lights to keep the guests talking about the place's ghost story. Or a mischievous child who plays tricks on his parents. Or maybe a camera crew catching weird-looking "orbs" floating through the frame — orbs they didn't notice until they looked at the pictures later.

"Much of what so-called ghost hunters are detecting is themselves," Nickell, the author of "The Science of Ghosts," told me this week. "If they go through a haunted house and stir up a lot of dust, they shouldn't be surprised if they get a lot of orbs in their photographs."

The orbs are actually out-of-focus reflections from a camera flash, created by dust particles floating in front of the lens. The clumping noises that ghost hunters hear often turn out to be the footsteps of crew members elsewhere in the building, or even someone on a stairway next door. And those weird readings they pick up with thermal imagers? They're typically left behind by the flesh-and-blood visitors.

A tough job
Tracking down the truth behind spooky sightings is a tough job, but somebody's got to do it, Nickell said.

"It takes only a moment for someone to say that they saw something," he said, "but it can take a huge expenditure for someone to fly somewhere, and they might never re-create that one little moment."

Joe Nickell

Paranormal investigator Joe Nickell appears to be surrounded by an aura in a photograph that was created to duplicate a spooky effect.

Nickell, a former professional magician and detective, has been that someone for Skeptical Inquirer magazine and the Committee for Skeptical Inquiry since the 1970s. "I've been in more haunted houses than Casper," he joked. And the truth is that there are worse jobs in the world.

"I wouldn't want anyone ever to know this, but it really is a great deal of fun to do what I do," Nickell said.

In "The Science of Ghosts," Nickell spins a series of tales about his worldwide travels. His first haunted-house investigation, in 1972, took place at Toronto's Mackenzie House, where residents reported seeing apparitions hovering over their bed, and hearing footsteps when no one else was in the house. Nickell ascribed the apparitions to "waking dreams," a phenomenon that leads people to see things when they're half-asleep or in an idle reverie. And as for those footsteps: Nickell found out that there was an iron staircase in the building next door. The strange sounds were traced to a late-night cleanup crew tromping up and down those stairs.

Nickell learned a lot from that first case. "You must go on site, and you must investigate just like any other piece of detective work," Nickell said. "You can treat the house as a sort of crime scene."

Other cases involved spirit photographs, such as the ones that show orbs or bright streaks. One family called Nickell in to explain a series of pictures that showed bright, hazy loops of energy in the foreground. Nickell eventually figured out that the loops were created when a flash bounced off a camera strap dangling in front of the lens. "Now we know about the camera-strap effect," Nickell said.

Taking on TV psychics
Nickell also takes on psychic mediums who claim to speak with the dead. In the book, he traces his encounters with TV-show medium John Edward, who uses so-called "cold reading" techniques to draw information out of a crowd. (For example, "I feel like someone with a J- or G-sounding name has recently passed. ...")

"The people who profess to be able to talk to the dead tend to be either fantasy-prone personalities, or charlatans, or possibly a bit of both," Nickell declared. "They would be harmless if they didn't mislead so many people."

Nickell totally understands why a belief in ghosts and the afterlife is so important to people. "If ghosts exist, then we don't really die, and that's huge. ... It appeals to our hearts," he said. "We don't want our loved ones to die. We have this whole culture that we're brought up with, that encourages this belief in ghosts."

Once a ghost story gets attached to a place or a situation, then almost anything that happens can be interpreted as supporting that story, he said. That's one reason why ghostbusting can be a thankless job. Another reason is that it's so hard to wrap your arms around the evidence — or, more appropriately, the lack thereof.

"No one is bringing you a ghost trapped in a bottle," Nickell said. "What they're offering is, 'I don't know.' Over and over, they're saying something like this: 'We don't know what the noise in the old house was, or the white shape in the photo. So it must be a ghost.' These are examples of what's called an argument from ignorance. You can't make an argument from a lack of knowledge. You can't say, 'I don't know, therefore I do know.'... If I could just teach people a little bit about the argument from ignorance, I think we could give the ghosts their long-needed rest."

Do you agree? Or do you have some truly spooky ghost stories to share for the Halloween season? Whether you're a believer or a skeptic, feel free to share your tale as a comment below.

Extra credit: Even as Nickell and I were having our conversation this week, word was getting out about the death of skeptical thinker Paul Kurtz at the age of 86. Kurtz was the founder of the Committee for Skeptical Inquiry, the Council for Secular Humanism, the Center for Inquiry, Prometheus Books and Skeptical Inquirer. He was also Nickell's mentor.

"Paul really gave me an office to work out of, and he just let me work," Nickell said. "I think of him as the father of the worldwide skeptic movement."

Nickell noted that some skeptics think there's no need to respond to claims they consider silly. But Kurtz took a different view. "He realized early on that there really needed to be a voice to respond," Nickell said. And that's what made Nickell what he is today: the world's longest-running full-time professional paranormal investigator.

More Halloween tales:

• 2002: Ghostly mysteries solved
• 2003: Why we seek out an eek
• 2004: Sharing your scares
• 2005: Ghosts on the rise
• 2006: Bring me your ghost stories!
• 2007: The science of spooks
• 2008: Chasing phantoms on film
• 2008: The science of bloodsuckers
• 2009: Seven ghoulish discoveries
• 2010: Spooky stuff from NASA
• 2010: How your brain handles terror scares
• 2011: Why the 'paranormal' is just normal
• 2012: Why werewolves give us the willies

Stay tuned for more Halloween angles in the days ahead, including reality checks on werewolves (Team Jacob!) and vampires (Team Edward!).

Alan Boyle is NBCNews.com's science editor. Connect with the Cosmic Log community by "liking" the log's Facebook page, following @b0yle on Twitter and adding the Cosmic Log page to your Google+ presence. To keep up with Cosmic Log as well as NBCNews.com's other stories about science and space, sign up for the Tech & Science newsletter, delivered to your email in-box every weekday. You can also check out "The Case for Pluto," my book about the controversial dwarf planet and the search for new worlds.